Research to assist the design and development of a new product

 

I am often asked to carry out research of products in the same field as the product I am designing for the client. This is in order to compare it with competing products and to achieve a better product.

I compile the data that is the most appropriate, for the project in question, from the following items and/or those requested by the client:

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- Best feature(s)
- Worst feature(s)  mainly mentioned by buyers in reviews
- Comparative cost
- Claimed IP protection
- Possible improvements on the existing products
- Searching and examining patents, especially the list of claims. This is in order to 

  avoid infringing other peoples' patents whilst still designing a product going after the

  same market

- Video reviews of user using the product, such as unboxing a product

- I occasionally buy sample products for my evaluation