Sketching and Ideation

 

A very important part of the design process is the concept stage (called Ideation today), where the designer must collaborate the client on the concept for their product idea. All possibilities must be explored and the right concept must be chosen, for it to be developed, or the development process will be wasted working on the wrong concept.

I present my concept ideas to the client, many times based on his original idea, in a clear way, covering the different possibilities with good illustrations and explanations of my intent on the ideas.